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Delta No Longer the Airlines of the Falcons

The Atlanta Business Chronicle is reporting that the Falcons relationship with Delta Airlines is over. The paper said that Falcons officials have announced that the Atlanta-based airline has decided not to renew its contract and is no longer the official branded airline of the team.

“Delta has made a strategic decision to take all sports marketing out of the city of Atlanta,” Falcons VP of marketing Jim Smith said. The airline informed the Falcons before the 2008 season it would not renew its three-year contract. Team officials declined to place a value on the contract.

The paper says that the sponsorship was a “high six” figure deal.

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