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Miller Lite and the Falcons want you to spend Gameday as the “Next Falcon”

Miller Lite and the Atlanta Falcons want to award one lucky fan the experience of being the “Next Falcon” during the 2010 football season. The text-to-win sweepstakes, which includes pre-game sideline passes, a spot in the tunnel for player introductions and the opportunity to catch a pass from former-Falcon great Steve Bartkowski, runs from September 1 to October 15.

“Miller Lite and the Atlanta Falcons are excited to give legal-drinking-age fans this once-in-a-lifetime experience,” said Evan Cohen, Southeast Region marketing manager director for MillerCoors. “In addition to winning an assortment of Miller Lite prizes, the fan will get to ‘taste greatness’ on the field with former-Falcon Steve Bartkowski.”

The winner will enjoy a once-in-a-lifetime Falcons gameday, with prizes that include:

· Steve Bartkowski joining them for the Falcons November 7 game

· A $1,000 cash (awarded in the form of a check)

· Pre-game sideline passes

· Customized Falcons jersey

· Watching the game from the exclusive Miller Lite ATL Lounge

· Attempting to catch a pass from Bartkowski on the field between the first and second quarter, in front of 70,000 screaming football fans.

“I’m going to be there with the lucky fan to make sure they experience game day just like a player would,” said Bartkowski. “And when we get on the field between quarters, I plan to flash back to my playing days and hit them between the numbers with a perfect spiral.”

Legal-drinking-age consumers can text “FALCON” to 334455 for the chance to win the Miller Lite “Falcon for a Day” sweepstakes, which runs from September 1 to October 15, or visit participating Atlanta-area Miller Lite retailers for more information.


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